UC San Diego Student Life Photoshoot
Creative Direction: Kaithleen Apostol
Photography: Wesley Ruan
Goal: To provide UC San Diego Admissions with updated photography featuring the current student body, campus, and events. Photos are used for publication purposes that include both digital and print collateral. Through this campaign, we were able to highlight the essence of student life and campus resources.
Key Achievements
Photographer Collaboration and Content Creation:
Worked closely with the photographer and creative services team to create compelling photo content that authentically represented student life and showcased campus resources.
Ensured a collaborative approach, aligning the photographer's skills with the university's vision for the brand.
Creative Direction:
Provided clear and effective creative direction to convey the university's brand identity through visuals.
Ensured that the photoshoot portrayed a vibrant, inclusive, and dynamic representation of the campus community.
Student Model Sourcing and Representation:
Sourced student models who were actively engaged on campus and eager to represent the university.
Fostered a diverse group of models to authentically showcase the student body and capture a wide range of campus experiences.
Shotlist Development:
Meticulously crafted shotlists to guide the photographer in capturing specific scenes, activities, and locations that aligned with the university's brand message.
Included a mix of candid moments, staged shots, and images highlighting various campus resources.
