Waterfront Grill
Role: Social Media & Community Manager
Goal: Waterfront Grill is a chef driven restaurant, beautifully located at Pier 32 in National City. This location is a staple for the National City Marina District, great for catering to local/surrounding businesses and has been a hotspot for corporate meetings and events such as weddings, parties, and other gatherings.
It is somewhat of a hidden gem of the South Bay that boasts a humble and inviting ambiance paired with a great waterfront view. The Chefs/Culinary team at Waterfront Grill are passionate about their creations and invest great care and nimble creativity into special dishes as well as expansive and custom menu items for catering and events.
Showcasing WG’s Stories Online
Through their social media content, we want to put an emphasis on sustainable practices, fresh & unique food that highlights chef specials, delicious handcrafted cocktails, and people & community.
All copy, photos, and graphics aim to tell a story about the Waterfront Grill dining experience.
Copy is lighthearted, inviting, charismatic, and Family Friendly.
Content is shaped around the following: food & drink, lifestyle, and sustainability. UGC was key!
RESULTS
With our use of hashtags, constant engagement, interactive, fun stories, influencer collaborations, and timely deals, Waterfront Grill continues to rise above even during the pandemic.
