Kapwa Gardens 2.0
Role: Marketing Manager
Goal: Kapwa Gardens Is A Healing Space For The Community. A Kultivate Labs project designed to help our neighborhood recover from the devastating mental, physical, and economic effects of COVID-19. I am currently their Marketing Manager, overseeing all social media, email, web, and blog campaigns.
In 2022, I collaborated with the Kapwa Gardens team in launching a crowdfunding campaign to raise $30,000 used to grow the garden with bus upgrades & a new tent to weather proof the stage.
Evolving Into
Kapwa Gardens 2.0
Kapwa Gardens was built by an army of 350 volunteers during the darkest days of the lock-down. Since then, we have grown into a community space offering a vibrant line-up of socially distanced events, live performances, fitness classes, vendor markets, and food festivals. In 2022, we fundraised $30,000 to upgrade our space to better serve the local community.
I worked with our videographers to create social media videos
to better educate folks about the garden and our efforts.
Key Achievements
Campaign Strategy and Planning:
Developed a comprehensive fundraising strategy, outlining campaign goals, target milestones, and a timeline for the Indiegogo crowdfunding initiative.
Compelling Campaign Storytelling:
Crafted a compelling narrative that highlighted the community garden's history, its significance to local residents, and the vision for its future transformation through engaging visuals and heartfelt storytelling.
Incentive-based Rewards System:
Designed a tiered system of rewards and incentives to encourage donations.
Visual Assets and Multimedia Content:
Produced visually appealing assets, including videos, infographics, and images, to convey the campaign's message, showcase the garden's potential, and inspire potential donors.
Community Engagement and Outreach:
Leveraged social media, email campaigns, and community events to engage with local residents and potential donors, building a sense of community and shared ownership in the project.
Transparent Communication and Updates:
Maintained open and transparent communication throughout the campaign, providing regular updates on progress, showcasing the impact of funds raised, and expressing gratitude to the community for their support.
