Cesarina
Role: Social Media & Community Manager
Goal: Cesarina is a crown jewel for fresh-made pasta, excellent sauces, and tableside tiramisu. Being a new restaurant in the area, Cesarina needed to create a social media presence to garner more local attention.
Bringing IRL to Online
Through their social media content, we want to put an emphasis on fresh, hand-made authentic Italian food, delicious cocktails, and warm hospitality. Cesarina is all about creating a welcoming atmosphere that makes their customers feel at home.
All copy, photos, and videos aim to illuminate the loving environment they hope to share.
Copy is welcoming, a tad corny but still so approachable. They want you to feel as if you are part of the family.
Content shown should include: food & drink, and vibrant location.
Results
With our use of hashtags, constant engagement, interactive, fun stories, local media, Cesarina continues to grow in its second year in business!
Key Achievements
Authentic Brand Representation:
Captured the essence of Cesarinaby curating content that reflected their rich culinary heritage, their inviting environment, and their welcoming staff inviting followers into an authentic gastronomic experience.
Visual Feast of Flavor:
Showcased the restaurant's signature dishes, seasonal delights, and behind-the-scenes culinary craftsmanship through visually compelling content that enticed followers to embark on a sensory journey.
Strategic Content Calendar:
Developed and implemented a strategic content calendar, aligning with key events and seasonal promotions, to maintain a consistent and relevant online presence.
Promotion and Event Coverage:
Promoted special events, chef's specials, and limited-time offers through captivating visuals and enticing captions, driving foot traffic to the restaurant and increasing sales.
