Waterfront Grill
Built in 2009 in National City, CA, The Waterfront Grill, was designed with outdoor seating to compliment the spectacular views.
An intimate dining experience convenient for a weekday lunch and perfect for a full weekend experience.
Role: Social Media & Community Manager
Main Responsibilities:
+ Content Creation
+ Social Media Management
+ Reputation Management
+ Copywriting
+ Graphic Design
+ Community Management
+Influencer Outreach
GOAL:
aterfront Grill is a chef driven restaurant, beautifully located at Pier 32 in National City. This location is a staple for the National City Marina District, great for catering to local/surrounding businesses and has been a hotspot for corporate meetings and events such as weddings, parties, and other gatherings. It is a great hotspot for San Diego tourism, and it’s versatility allows for individuals of all backgrounds coming in for anything from enjoying a quick grab-and-go bite to dining with the family before heading out into the marina. From our neighborhood family and cyclists on the South Bay Bike Path to San Diego tourists and sight-seekers, we host a welcoming environment for guests of all kinds.
It is somewhat of a hidden gem of the South Bay that boasts a humble and inviting ambiance paired with a great waterfront view. The Chefs/Culinary team at Waterfront Grill are passionate about their creations and invest great care and nimble creativity into special dishes as well as expansive and custom menu items for catering and events. can do any menu that they want for catering - we’re open to creating your vision with nimble creativity.
APPROACH
Through their social media content, we want to put an emphasis on sustainable practices, fresh & unique food that highlights chef specials, delicious handcrafted cocktails, and people & community.
All copy, photos, and graphics aim to tell a story about the Waterfront Grill dining experience.
Copy is lighthearted, inviting, charismatic, and Family Friendly.
Our content is shaped around buckets: Content shown should include: food & drink, lifestyle, and sustainability.
RESULTS
With our use of hashtags, constant engagement, interactive, fun stories, influencer collaborations, and timely deals, Waterfront Grill continues to rise above even during the pandemic.
