Cesarina

Only launched in 2019, Cesarina is a popular Italian restaurant in San Diego.

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Role: Social Media & Community Manager

Main Responsibilities:

+ Content Creation

+ Social Media Management

+ Reputation Management

+ Copywriting

+ Graphic Design

+ Community Management

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GOAL:

Cesarina is a crown jewel for fresh-made pasta, excellent sauces, and tableside tiramisu. Being a new restaurant in the area, Cesarina needed to create a social media presence to garner more local attention.

APPROACH

Through their social media content, we want to put an emphasis on fresh, hand-made authentic Italian food, delicious cocktails, and warm hospitality. Cesarina is all about creating a welcoming atmosphere that makes their customers feel at home.

All copy, photos, and videos aim to illuminate the loving environment they hope to share.

Copy is welcoming, a tad corny but still so approachable. They want you to feel as if you are part of the family.

Content shown should include: food & drink, and vibrant location.

RESULTS

With our use of hashtags, constant engagement, interactive, fun stories, local media, Cesarina continues to grow in its second year in business!

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