University of California, San Diego
The University California, San Diego is one of the world’s leading public research universities
and I am a #ProudTriton. :-)
Role: Media Communications Specialist
Main Responsibilities:
+ Content Creation
+ Social Media Management
+ Creative Direction
+ Copywriting
+ Graphic Design
+ Community Management
GOAL:
To effectively create a media strategy that will better illustrate UC San Diego Admissions. We hope to create a consistent, cohesive brand presence on our various digital platforms. With the use of social networking platforms, we hope to present original content that educates and entertains viewers about the UC San Diego experience.
APPROACH
I wanted to take on our university’s changemaker mindset, hoping to elevate our Admissions brand. From conceptualizing our AskAnAO video series where prospective students were able to interact and ask Admissions Officers questions to managing our growing online communities on all big 3 platforms, each day at the office allowed me to interact with our brand on a digital scale. Using user insights, I continuously looked for ways to better cater to our viewers. From defining a voice to conceptualizing a more coherrent feed, these are some ways I have shaped our social presence.
RESULTS
When I was first hired at the Creative Services Department, it was my goal to make a change and refresh UC San Diego Admissions’ social media presence. Since working there, I helped our office triple our social following on Facebook, Twitter, and of course, Instagram. Because of that, we have also improved our user engagement on all three platforms.
