Growing Up Productions
Our mission at Growing Up Productions is to create a sense of nostalgia by sharing stories of the people to the limelight. Growing Up Productions is a Southern California based production company, specializing in video and podcast production.
Our podcast, “Growing Up Pinoy” takes on topics like love and family, as well as sex and drugs, packaged together with raw, unrestrained discussion.
Role: Director of Operations
Main Responsibilities:
+ Content Creation
+ Podcast Hosting
+ Reputation Management
+ Creative Direction
+ Graphic Design
+ Branding
+Public Relations
+ Brand Sponsorships
+ Project Management
+ Professional Development
+ Photography
GOAL
Create a brand for a start-up media company based in Los Angeles with Pilipinx roots. Mock up logos, brand voice, etc.
APPROACH
In order to create branded content for the company, I needed to take the time to shape and learn more about its mission and vision. Along with that, I had to take the time to think about the audiences we are planning to reach along with the long-term goals of the brand. Because the brand has Pilipinx roots, I also researched more about the history and culture along with Pilipinx-American pop culture and trends.
RESULTS
I created a brand from the ground up. Working with the CEO, I was able to draft up a visual aesthetic that fully captures who Growing Up Productions is and what they are aiming to achieve. I created a brand that represents their values and core mission. Along with that, I created a podcast logo that fits with the overall brand itself.
Branding
Sample Mock-Ups
Rebrand June 2020
Initial Company Postcard
Social Media
Influencer + Business Collaborations
