Out & About Communications

Out & About Communications is a San Diego-based digital marketing agency that began in 2013 with the insatiable desire to help businesses grow by amplifying their messages.

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Role: Digital Communications Intern

Main Responsibilities:

+ Event Planning

+ Branding

+ Blog writing

+ Graphic Design

+Creative Strategy

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GOAL

Create an effective content strategy by defining voice, brainstorming cohesive design aesthetic, and establishing posting strategies. Furthermore, create a text-based social media campaign to share on platforms.

APPROACH

In order to create a strategy, I had to sit down and learn more about the brand. During the first few months of this project, I was able to hear more about Out & About story’s and look closely into what makes them unique. From sitting in on team meetings to researching their unique, growing list of clients, I learned all things Out & About to get a general feel of the brand

RESULTS

With my new knowledge and experience, I ideated a social strategy that stays true to its mission and vision. The content shared on their platform would focus on digital marketing knowledge all while sharing their warm company culture to their followers. Out & About strives to use their platforms to educate businesses how they can leverage digital marketing to make their company grow.

Story Highlight Covers

Sample 9-Grid