Oren’s Fine Foods
Oren’s Fine Foods is high-end catering company in Del Mar, CA.
Role: Social Media & Community Manager
Main Responsibilities:
+ Content Creation
+ Social Media Management
+ Copywriting
+ Graphic Design
+ Community Management
+Email Marketing
GOAL:
As an up-and-coming catering business in San Diego, Oren’s main goal was to truly spread the word out about their various services. With a launchd uring the beginning of the COVID pandemic, Oren made the move to pivot and focus on sharing their food through providing special take-out and delivery options. Say goodbye to fast food, Oren is the #1 stop for all things farm-to-table meals and fresh baked goods. Our focus was dedicated to connecting the local community to Oren in order for them to discover his exquisite creations.
APPROACH
As someone new to the San Diego scene, we needed to highlight what makes Oren’s Fine Foods unique - their dedication to using only farm fresh ingredients, Oren’s unique experience working in high-end restaurants around the world, and his close relationship to the Jewish community. We took all those elements and used them as content buckets. Being a more contemporary, high-end brand, we wanted to make sure graphic elements we used were sleek and modern. The cooking process and food being the main part of the business, our photography focused on glamorous food shots as well capturing Oren & his team in their elements.
RESULTS
After creating Oren’s Fine Foods social and email marketing from the ground up, we were able to share their story and offering to more people in San Diego. With bakery driving many B2B sales, we were able to help Oren gain exposure and the opportunity to sell his products in local markets + in-house cafes. (Even Costco!) Cheers to more babkas and challahs in San Diego!
