California Cowboy
California Cowboy Whiskey is a premium whiskey distilled in Kentucky and bottled in California.
Inspired by a land of opportunity and good fortune, California Cowboy Whiskey offers high-quality straight whiskeys crafted for those who are persistent, independent, and determined.
Role: Social Media & Community Manager
Main Responsibilities:
+ Content Creation
+ Social Media Management
+ Reputation Management
+ Copywriting
+ Graphic Design
+ Community Management
+Influencer Outreach
+ Paid Ads
GOAL:
New to the market, California Cowboy Whiskey is an unique, local whiskey that takes inspiration from the wide open country to high rises in the big city. Our goal was to build brand awareness to help generate sales. Specific Goals include:
Increase social following while nurturing engagement across platforms
Goal — Gain 1000 followers in 6 months
Create cohesive influencer campaigns and determine synergistic brands for strategic partnerships
Drive sales through Speakeasy
APPROACH
To achieve this, I assisted in creating a strong social media presence and use of relevant influencers. We planned to utilize strong content and advanced imagery to establish a brand look.
RESULTS
In a matter of three months, I was able to grow California Cowboy’s brand awareness on social media, with Instagram as their most popular platform. Starting at zero, we were able to increase their follower count to 2.2k and grow their impressions to triple digits. We were able to grow a loyal fanbase spanning all across the US and Canada. We have also utilized paid sponsored ads on Facebook to better reach our target market.
Sample 9-Grid
I also conducted influencer outreach, helping introduce California Cowboys to whiskey content creators all over the country.
