Birdie Brown Plain Hooch

Birdie Brown Plain Hooch is an unaged whiskey gracefully distilled with care in small batches from oats, wheat and barley just like Birdie used to make during Prohibition. Distilled in her homesteading state of Montana, Birdie Brown Plain Hooch honors not only Birdie, but all African Americans in distilled spirits history.

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Role: Social Media & Community Manager

Main Responsibilities:

+ Content Creation

+ Social Media Management

+ Reputation Management

+ Copywriting

+ Graphic Design

+ Community Management

+Influencer Outreach

+ Paid Ads

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GOAL

New to the market, Birdie Brown is a luxury liquor dedicated to representing African-Americans in the distilling industry. Our goal is to build brand awareness to help generate sales. Specific Goals include:

• Establish a brand look for social media presence including advanced imagery, graphics, etc

• Increase social following while nurturing engagement across platforms

  • Goal — Gain 500 followers in 6 months

• Collect emails for future strategic email campaigns that enhance the connection between Birdie Brown and potential & existing consumers

• Create attractive pitch decks to assist in product placement & sales efforts

• Drive sales through Reserve Bar

• Create cohesive influencer campaigns and determine synergistic brands for strategic

  partnerships

• Drive sales through digital advertising — social and Google

APPROACH

To achieve this, I assisted in creating a strong social media presence through product photography, clear call to actions, storytelling copy, and identifying target influencers. To help promote specific sales, we created targeted promotions through Instagram, Facebook, and Google advertising

RESULTS

During Q1 of working with the client, I was able to grow Birdie Brown Plain Hooch’s brand awareness on social media, garner attention through Facebook Ads, and collaborate with influencers to spread the story behind the bottle. We were able to grow a loyal fanbase spanning all across the country.

Sample 9-Grid

I conducted influencer outreach, helping introduce Birdie Brown Plain Hooch to black content creators, bartenders, and cocktail enthusiasts

all over the country.