“Infusing Brand Authority through caffeinated strategies & communications.”
Located in the sunny city of surf, tacos, and “chill vibes,” Brandesso is a new player in San Diego’s marketing industry. Established in 2014, Brandesso has been energizing a diverse clientele, offering a spectrum of creative services. As a full-service agency, Brandesso offers brand consulting, digital marketing, public & media relations, web design, content creation, and virtual assistance.
GOAL: Create a social media strategy and brand voice for Brandesso.
ROLE: Creative Intern (Now, Marketing Assistant!)
Fun Fact: I was Brandesso’s very first intern! Being a small start-up, I worked closely with Brandesso’s Founder & Creative Director, Ashley Graham. Blogger turned Entrepreneur, Ashley has taught me the ropes in all things branding, media relations, and social media management. To this day, I consider her one of my most supportive femtors! (Shout out to you, Ash!) After graduating, I started to freelance for Brandesso as their Marketing Assistant helping with various copywriting, social media, and public relations projects.
PROCESS: During my internship at Brandesso, the company was going through a huge re-brand. I was able to help contribute to that. Taking on their social media strategy, it was my goal to caffeinate their platforms by creating content that showcases their unique story.
RESULTS: With the use of hashtags, I tremendously grew Brandesso’s following in two months. I was able to fully engage with Brandesso’s audience, further connecting the brand with new users interested in both our content and services. Our content focused on channeling the #BOSSBABE mentality all while providing a sneak peek in the mind of Ashley and the works we have created for their clients. I also used my writing skills to the test and wrote all the copy for their social media platforms and website homepage.
Along with that, I authored various articles about digital marketing for their company blog, Coffee Break!
In this blog post, I shared useful tools that can make your social media management process much more seamless.
Find all our Instagram tips & tricks in this blog post.
Interning at Brandesso also gave me the opportunity to work with clients for the first time. I assisted with media pitches and influencer outreach for client Grater Grilled Cheese and create social content for client Real Estate Magazine.
Since freelancing, I have had the opportunity to work with their client Jayde’s Market in creating copy for their new website also done by Brandesso.